So you have
decided to hire a Pay Per Click Consultant for your online advertising
campaigns. Always ask these three questions to a prospective consultant.
Who Own
the AdWords Account?
As there are
many chances of fake results in the PPC. Ask your Pay Per Click consultant to
give you the ownership of the account to have the clear transparency between
both of you. Check all the changes made into your account. There is a place in
the account to designate the consultant as an account manager. This means that
the PPC consultant will be able to make all the changes to your account and
generate the reports but cannot see your credit card information. This can help
you as Google maintains a history of changes made in the account to see who
made the changes by login name. Also, you should know what exactly he is doing
in your account and how often he is working on it.
How Many
Years of Experience You Have?
When it
comes to PPC, it requires a lot of experience as Pay Per Click consultant has
to deal with your money. He will be able to spend it effectively only when he
knows the ins and outs of an online advertising. He should be an expert in the
keyword research, optimizing campaigns, making great landing pages. He should
be able to structure your account well.
“A
Properly Structured PPC Account Will Not Only Save Time But The Money As Well”
Because a
poorly structured account is a kind of red flag. An experienced person knows
the importance of proper account structure and to deliver the success in an
online advertising. He should know the ways to improve the quality score and
reduce your max CPC cost. Allocation of the budget is very important
in the account and only an experienced person knows that well. He has the
ability to learn from failures and turn it into success the next time.
How Much
Are You Familiar With Google Analytics?
Success is
always measured in the form of conversions like a filled out form, a download,
a registration or a sale, etc. To track all these conversions, a tracking
mechanism is needed. He should work with you to determine what all things to be
measured. Then instruct the webmaster to implement the tracking code, set up
goals in Google Analytics, and import the conversions into the AdWords account.
Google
Analytics (GA) is the best tool to understand the performance of the website.
It helps in studying the audience, their behavior and conversion details. Your
consultant should know the Google Analytics very well. Google Analytics and
AdWords linking can help in tracking the conversions. It will help in
determining which keywords, ads, and landing pages are providing the best
return on your investment
Always
remember that it's all about your money so the PPC consultant who answer all
these three questions honestly is the one you can add confidently to your list
of prospect candidates.
