Wednesday 30 November 2016

3 Important Questions to Ask a Pay Per Click Consultant

So you have decided to hire a Pay Per Click Consultant for your online advertising campaigns. Always ask these three questions to a prospective consultant.

Who Own the AdWords Account?

As there are many chances of fake results in the PPC. Ask your Pay Per Click consultant to give you the ownership of the account to have the clear transparency between both of you. Check all the changes made into your account. There is a place in the account to designate the consultant as an account manager. This means that the PPC consultant will be able to make all the changes to your account and generate the reports but cannot see your credit card information. This can help you as Google maintains a history of changes made in the account to see who made the changes by login name. Also, you should know what exactly he is doing in your account and how often he is working on it.

How Many Years of  Experience You Have?

When it comes to PPC, it requires a lot of experience as Pay Per Click consultant has to deal with your money. He will be able to spend it effectively only when he knows the ins and outs of an online advertising. He should be an expert in the keyword research, optimizing campaigns, making great landing pages. He should be able to structure your account well.  

“A Properly Structured PPC Account Will Not Only Save Time But The Money As Well”  

Because a poorly structured account is a kind of red flag. An experienced person knows the importance of proper account structure and to deliver the success in an online advertising. He should know the ways to improve the quality score and reduce your max CPC cost. Allocation of the budget is very important in the account and only an experienced person knows that well. He has the ability to learn from failures and turn it into success the next time.

How Much Are You Familiar With Google Analytics?

Success is always measured in the form of conversions like a filled out form, a download, a registration or a sale, etc. To track all these conversions, a tracking mechanism is needed. He should work with you to determine what all things to be measured. Then instruct the webmaster to implement the tracking code, set up goals in Google Analytics, and import the conversions into the AdWords account.

Google Analytics (GA) is the best tool to understand the performance of the website. It helps in studying the audience, their behavior and conversion details. Your consultant should know the Google Analytics very well. Google Analytics and AdWords linking can help in tracking the conversions. It will help in determining which keywords, ads, and landing pages are providing the best return on your investment


Always remember that it's all about your money so the PPC consultant who answer all these three questions honestly is the one you can add confidently to your list of prospect candidates. 

1 comment:

  1. Instead of playing a game of manually raising and lowering your maximum bids, use the power of Quality Score. PPC bid management tools like PPC Signal exist for a reason: to help you focus on the “art” of Google Ads while technology handles the complex science. PPC Signal even offers keyword grouping features that promote a better Quality Score to leverage the power of software on multiple fronts.
    https://ppcexpo.com/blog/ppc-bid-management-tools

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