It’s not just
enough to build the website of a few pages but it’s required to do proper
plumber SEO marketing as well.
On page SEO
Strategy
Normally the
plumbing website is about 2-3 pages including Home page, About Us page, Contact
Us page and Coupons. But for doing SEO for plumbers then the site should have
sub pages for each service and city, as the people can type the number of
search queries related to services along with the city names. The content
should be unique including target keywords based on categories and call to
actions. Also, you need to do optimization of a plumbing marketing site for
conversions and search results. So, check out the elements of SEO strategies in
marketing for plumbers.
Optimization
For Conversions- It is not worth having all the things on the site except the
conversions. So, for conversions, check out the important elements as follows.
1. Clean navigation flow, including
the local number on the top right corner, web form where the customer can
request a plumbing service or receive a callback.
2. Links to your social profiles to
build the confidence and authority of your service.
3. Online reviews, links or widget of
trusted site to have the credibility of your service.
4. Accessibility to the pages like
about us page for the proper company details,
contact us page for contact details, a page outlining “why to choose
us”, a page for special offers and coupons.
5. Mobile version site and its optimization
are crucial for the plumbing service.
6. A proper call to action buttons at
the prominent places to get conversions.
Optimization
For Search- If you want to be at the top position for the main search queries
ahead of your competitors, then you need to do the following-
1. Optimize the title tag and
description tag for each page by targeting the keywords your users can perform
as the search queries.
2. Optimize the Headings and
Subheadings with the related or secondary keywords supporting the title.
3. Include your main keyword in the
image alt text and optimize it.
4. URL should contain the primary
keyword and preferably static.
5. Ensure you do internal linking
optimization and linking them properly in the anchor text.
6. Create and update robot.txt file
and XML sitemap.
Off Page
SEO Strategy
Imagine your
user type a search query for any of the plumbing services and your Google My
Business listing comes at the top position. You will actually have a chance to
convert him to take your services. Isn’t it BOOM for your plumbing?
But three
critical ranking factors responsible for the appearance of your listing at the
top than your competitors in plumber SEO marketing.
A. Claimed
and Optimized GMB Listing
Claim or
update your profile on Google My Business and optimize the profile by following
the below-mentioned procedure.
1. Add or update the company full
name and don’t stuff any keywords in the company’s name.
2. Add the business website so that
you will get one inbound link.
3. Use the local phone number and
avoid using the toll-free number as it is unacceptable to Google.
4. Upload authentic images which can
be related to your team or other images that represent your business.
5. Proper category selection is
important in the Google My Business Listing.
6. Keep the business description of
your company to the point without any keyword stuffing.
7. Mention the correct operating
hours so that people can contact for the plumbing services.
8. Identify and clean the duplicate
listings that are not adding any value by verifying and deleting it carefully.
9. Focus on the new ranking factors,
including the number of followers of your page, a frequency of your blog posts,
engagement of followers, number of online reviews.
10. Keep the GMB profile active by responding
to the reviews and by posting the blog posts and engaging with your audience.
B. Accurate
Quality Citations
Google gives
preferences to the accurate number of citations across the web. So, claim or
update your profile on high authoritative sites, including Yelp, Foursquare,
Yellow Pages, etc.
C. Get
Online Reviews
Get the
reviews on the high authoritative online business directories. You can also
keep the widget or reviews from these online directories on the site. At the
same time, give your customer the options to write reviews. Also, allow them to
write it for your profile listed on any of the online business directories of
their choice. You can also email or send feedback form after they have taken
services. It’s good to have many reviews as Google pulls the reviews from other
sites as well.
So, follow the
above on page and off-page plumber SEO strategies and earn profits.
