5 SEO Sins that Even Shopify Experts May not Know

Even if you are a neophyte or have a long running Shopify store, search engine optimization (SEO) bangs your mind much after a lot of other Internet marketing tactics. Though there are a few myths spread around for SEO, but it is important to know that over 70% of all visitors land to your website only through organic search results on search engines. Focusing on natural Shopify marketing has always been important. However, there are certain mistakes that even experienced Shopify SEO experts commit and miss new visitors.  Here are some overlooked aspects that must be rectified in order to improve your online store.

5 Shopify SEO Mistakes to Avoid

Not uploading your sitemap

Search engine spiders crawl your website efficiently and index more of your website pages on a regular basis. This is possible only if you have uploaded an XML sitemap of your website. The plus point with Shopify is that, when you create a new page, it automatically adds to your sitemap, thus saving you time.

If you don’t upload sitemap, you take the risk of not getting all your web pages indexed by search engines. Especially, when you are running a new store, Google takes time to fully crawl and index your website’s pages.

To overcome this problem, create aGoogle Webmaster Account and upload the sitemap. This will force Google to crawl your website easily using sitemap and boost your search engine visibility.

Forgetting to redirect product pages

Let suppose, a visitor has bookmarked a product page on your website. After some time, that product goes out of stock and the visitor clicks on bookmark to find the same product and find it non-existent. Deleting product pages and not redirecting to a more relevant page lead to a lower conversion rate. Use the Shopify console to 301 redirect pages. This can help with retaining customers and reducing bounce rate.

Leaving images out in the dark

Although search engines have evolved so much, but they are yet to interpret images. It is the human responsibility to add right description for every image and make it accessible as well understandable for search engines. Make sure that you add only relevant keywords and prevent keyword stuffing in your image descriptions. At some places, source code needs to be played with for image description. You can do this by template editors.

Overusing Blog Tags

Running a blog on your store is good. But some writers and store owners overuse blog tags. They insert 10-20 or even more tags in a single post. This requires you to add unique Meta description and title to each page that the tags are addressing to, in order to avoid duplicate content. Shopify has no way to edit this. If you doubt, don’t use tags. Otherwise, adopt a blog tag strategy and use 5-10 tags cover the theme of your blog.

Underestimating Google Analytics

Google Analytic is a must because it lets you understand your website’s performance and user’s behavior that further helps you make improvements. To overcome this issue: connect your Shopify store with Google Analytics. It may take a few hours to start seeing data, but it helps with improving the health and performance of your store.

Rectifying these mistakes, a must know for all Shopify SEO Expert; can make all the differences in the amount of traffic and sales leads to your website. 

Summary:

Doing SEO for a Shopify store seems easy. But, many people, including some Shopify SEO experts end up making some very common and devastating mistakes that you must know before to avoid these mistakes. 

Five tips for low-risk Google Display Network testing

Google display network allows advertiser that provides Ecommerce PPC services to place ads on various sites across the internet and any other targeted placements that permit advertising so that you can reach more prospect customers.

The Google Display Network can help increase your business in an outstanding way if this is done in the right way. It also advertises to people who are possible to be interested in your product or service, by placing your ads on pages that are important to what you’re selling.

Below are the five powerful steps when looking to attain progress on your Google Display Network.

Use display select keywords

Google display keywords are the keywords in your web that make it possible for people to find your site via search engines, in order to make it easy for people that are looking for the product , services, and information you offer. Keywords are still one of the factors on how Google rank websites.

Select keywords that are applicable to your product and service thus, Google will use its technology to help you match your ad based on a customer’s purchase. Using the keyword selection, predictive conversion models and other criteria and I recommendation you to launch DSK starting with your top 15 keywords; as you accomplish your aim you can continue to amplify that list.

Try similar users

Given that you provide Ecommerce PPC service, you should create some good remarketing lists of audiences you deem to be valuable most of which should be those who have converted on your site. Google make use of existing remarketing lists to characterise the types of users within them and then create its own audience lists based on users that have the similar interests and characteristics. This is a good way in getting your ad to your target audience.

 Take advantage of In-Market segments

In-market segment allows advertisers to schedule their Display campaigns to reach people who Google has to find out to be the most interested in the product and services you have to offer based on their behaviour and activity.

With connecting ads, these consumers who are actively researching, browsing or comparing products and services across the Google Display Network, you have to place your ad in front of this important audience that has demonstrated in-market behaviour and purchase objective.

Test and optimize your creative and copy

Google has continues to release new features and targeting methods to reach people, so in order to ensure that you maintain quality and reduce wasted spent, it is crucial to test some of these new options and be clear enough  about the value of your product and service in order not to be missing out on your potential customers.

When it comes to ad creative, its importance to be extremely clear about your product and services with these you should be able to convert your audience up front since they have a good understanding of what you do.

Cut bad spend with the help of placement reports

Google provides placement reports, which are used to check websites where your ads are having the most clicks and how the ads are performing on each website. You must set up these criteria to find out poor and good performance, based on that you can check placements that are not performing well and add them to your negative placement list. Setting this up will allow you to reduce any wasted spend from these poor performing sites

These are few of many great strategies to implement and test in lowering your risk in Google display network.

The other alternative for the google ads is SEO. SEO is a long term process with long results. So its a goog option to consider. You can hire a white label SEO reseller for  you project.

How to Rank Higher in Google’s Local Search Results

If you are doing some sort of product business, then Google’s local search result is a key factor for you. Google algorithm for local results is different from the regular algorithm. So you have to first understand Google key points for your local business.

How can one know that his/her site is listed in Google’s local search results? Well, Google has announced some key information on this topic and discussed below are some key points published by Google.

Complete Data

Google local search results algorithm favors the complete and accurate information. Therefore you should give complete information about your company and products you are selling. Enter all of your information in Google My Business, this way user will have a complete overview of your company.

Give More Information

This is one of the most important factors counted by Google local search results information. Update information like physical address, phone number, e-mail address etc. and keep such information updated.

Verify Your Location

Your business location matters a lot for you. If you keep them updated, surely more customers will engage with your company. Updating your location on Google Maps will help Google’s algorithm to index your site properly.

Keep Accurate Working Hours

Enter accurate working hours of your company, including any special timing on Sunday’s and special events. Doing so will give customers confidence that they can visit you without any hesitation in the working hours.

Respond to Customer Reviews

Your customers are most important for you, so whenever they give a review of your business services put a positive and quick response to that. This way you can value your customers and can improve your business according to your customer’s requirement. A couple of positive customer feedbacks on your site will increase the likelihood of more customers for your company.

Add Images

Images always add value to business. Try to add images of your company and the services you are providing. This way the customer can see what you are offering and if they have any interest in those products.

Factors Affecting Google Local Search:-

Google local search totally based on relevance, prominence, and distance. If you want to rank higher in this search, put some effort on these factors.


Relevance

As the name suggests, relevance refers to something match-able to a customer query. If you add complete information to your business, it will help Google to know what you are selling and which type of users should visit you.

Prominence

Prominence is all about your company’s reputation in the market. There are some companies which are very famous globally and such companies also listed higher in Google local search results. So advertise your business and expand it as much as you can.

Distance

Distance is something different from the other two factors. When a user searches, Google gives those results which are located nearest to that user. So keep your company’s address updated.


Conclusion:-
It is very important for you to understand how Google local search results algorithm works. If you keep doing the things mentioned above, you will definitely rank higher in search results. Try to outsource local SEO of your site and don’t hesitate to spend some money on this. There may be a lot more things in Google local search algorithm, but your goal should be to implement general things counted by Google. There are also some tools for improving your local search results like SEOprofiler. If you keep updating the factors mentioned in this guideline, you will surely have a higher rank in Google local search results.