A Strategic Guide for Doing Plumber SEO Marketing

It’s not just enough to build the website of a few pages but it’s required to do proper plumber SEO marketing as well.

On page SEO Strategy

Normally the plumbing website is about 2-3 pages including Home page, About Us page, Contact Us page and Coupons. But for doing SEO for plumbers then the site should have sub pages for each service and city, as the people can type the number of search queries related to services along with the city names. The content should be unique including target keywords based on categories and call to actions. Also, you need to do optimization of a plumbing marketing site for conversions and search results. So, check out the elements of SEO strategies in marketing for plumbers.

Optimization For Conversions- It is not worth having all the things on the site except the conversions. So, for conversions, check out the important elements as follows.

1. Clean navigation flow, including the local number on the top right corner, web form where the customer can request a plumbing service or receive a callback.

2. Links to your social profiles to build the confidence and authority of your service.

3. Online reviews, links or widget of trusted site to have the credibility of your service.

4. Accessibility to the pages like about us page for the proper company details,  contact us page for contact details, a page outlining “why to choose us”, a page for special offers and coupons.

5. Mobile version site and its optimization are crucial for the plumbing service.

6. A proper call to action buttons at the prominent places to get conversions.

Optimization For Search- If you want to be at the top position for the main search queries ahead of your competitors, then you need to do the following-

1. Optimize the title tag and description tag for each page by targeting the keywords your users can perform as the search queries.

2. Optimize the Headings and Subheadings with the related or secondary keywords supporting the title.

3. Include your main keyword in the image alt text and optimize it.

4. URL should contain the primary keyword and preferably static.

5. Ensure you do internal linking optimization and linking them properly in the anchor text.

6. Create and update robot.txt file and XML sitemap.

Off Page SEO Strategy

Imagine your user type a search query for any of the plumbing services and your Google My Business listing comes at the top position. You will actually have a chance to convert him to take your services. Isn’t it BOOM for your plumbing?

But three critical ranking factors responsible for the appearance of your listing at the top than your competitors in plumber SEO marketing.

A. Claimed and Optimized GMB Listing

Claim or update your profile on Google My Business and optimize the profile by following the below-mentioned procedure.

1. Add or update the company full name and don’t stuff any keywords in the company’s name.

2. Add the business website so that you will get one inbound link.

3. Use the local phone number and avoid using the toll-free number as it is unacceptable to Google.

4. Upload authentic images which can be related to your team or other images that represent your business.

5. Proper category selection is important in the Google My Business Listing.

6. Keep the business description of your company to the point without any keyword stuffing.

7. Mention the correct operating hours so that people can contact for the plumbing services.

8. Identify and clean the duplicate listings that are not adding any value by verifying and deleting it carefully.

9. Focus on the new ranking factors, including the number of followers of your page, a frequency of your blog posts, engagement of followers, number of online reviews.

10. Keep the GMB profile active by responding to the reviews and by posting the blog posts and engaging with your audience.

B. Accurate Quality Citations

Google gives preferences to the accurate number of citations across the web. So, claim or update your profile on high authoritative sites, including Yelp, Foursquare, Yellow Pages, etc.

C. Get Online Reviews

Get the reviews on the high authoritative online business directories. You can also keep the widget or reviews from these online directories on the site. At the same time, give your customer the options to write reviews. Also, allow them to write it for your profile listed on any of the online business directories of their choice. You can also email or send feedback form after they have taken services. It’s good to have many reviews as Google pulls the reviews from other sites as well.

So, follow the above on page and off-page plumber SEO strategies and earn profits.

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