Even if you are a neophyte or have a long
running Shopify store, search engine optimization (SEO) bangs your mind much
after a lot of other Internet marketing tactics. Though there are a few myths
spread around for SEO, but it is important to know that over 70% of all
visitors land to your website only through organic search results on search
engines. Focusing on natural Shopify marketing has always been important. However,
there are certain mistakes that even experienced Shopify SEO experts commit and
miss new visitors. Here are some
overlooked aspects that must be rectified in order to improve your online
store.
5
Shopify SEO Mistakes to Avoid
Not
uploading your sitemap
Search engine spiders crawl your
website efficiently and index more of your website pages on a regular basis.
This is possible only if you have uploaded an XML sitemap of your website. The
plus point with Shopify is that, when you create a new page, it automatically
adds to your sitemap, thus saving you time.
If you don’t upload sitemap, you take
the risk of not getting all your web pages indexed by search engines. Especially,
when you are running a new store, Google takes time to fully crawl and index
your website’s pages.
To overcome this problem, create aGoogle Webmaster Account and upload the sitemap. This will force Google to
crawl your website easily using sitemap and boost your search engine
visibility.
Forgetting
to redirect product pages
Let suppose, a visitor has bookmarked
a product page on your website. After some time, that product goes out of stock
and the visitor clicks on bookmark to find the same product and find it
non-existent. Deleting product pages and not redirecting to a more relevant
page lead to a lower conversion rate. Use the Shopify console to 301 redirect
pages. This can help with retaining customers and reducing bounce rate.
Leaving
images out in the dark
Although search engines have evolved
so much, but they are yet to interpret images. It is the human responsibility
to add right description for every image and make it accessible as well
understandable for search engines. Make sure that you add only relevant
keywords and prevent keyword stuffing in your image descriptions. At some
places, source code needs to be played with for image description. You can do
this by template editors.
Overusing
Blog Tags
Running a blog on your store is good.
But some writers and store owners overuse blog tags. They insert 10-20 or even
more tags in a single post. This requires you to add unique Meta description
and title to each page that the tags are addressing to, in order to avoid
duplicate content. Shopify has no way to edit this. If you doubt, don’t use
tags. Otherwise, adopt a blog tag strategy and use 5-10 tags cover the theme of
your blog.
Underestimating
Google Analytics
Google Analytic is a must because it
lets you understand your website’s performance and user’s behavior that further
helps you make improvements. To overcome this issue: connect your Shopify store
with Google Analytics. It may take a few hours to start seeing data, but it
helps with improving the health and performance of your store.
Rectifying these mistakes, a must know
for all Shopify SEO Expert; can make all the differences in the amount of
traffic and sales leads to your website.
Summary:
Doing SEO for a Shopify store seems
easy. But, many people, including some Shopify SEO experts end up making some
very common and devastating mistakes that you must know before to avoid these
mistakes.
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