If you are doing some sort of product business, then Google’s local search result is a key factor for you. Google algorithm for local results is different from the regular algorithm. So you have to first understand Google key points for your local business.
How can one know that his/her site is listed in Google’s local search results? Well, Google has announced some key information on this topic and discussed below are some key points published by Google.
Complete Data
Google local search results algorithm favors the complete and accurate information. Therefore you should give complete information about your company and products you are selling. Enter all of your information in Google My Business, this way user will have a complete overview of your company.
Give More Information
This is one of the most important factors counted by Google local search results information. Update information like physical address, phone number, e-mail address etc. and keep such information updated.
Verify Your Location
Your business location matters a lot for you. If you keep them updated, surely more customers will engage with your company. Updating your location on Google Maps will help Google’s algorithm to index your site properly.
Keep Accurate Working Hours
Enter accurate working hours of your company, including any special timing on Sunday’s and special events. Doing so will give customers confidence that they can visit you without any hesitation in the working hours.
Respond to Customer Reviews
Your customers are most important for you, so whenever they give a review of your business services put a positive and quick response to that. This way you can value your customers and can improve your business according to your customer’s requirement. A couple of positive customer feedbacks on your site will increase the likelihood of more customers for your company.
Add Images
Images always add value to business. Try to add images of your company and the services you are providing. This way the customer can see what you are offering and if they have any interest in those products.
Factors Affecting Google Local Search:-
Google local search totally based on relevance, prominence, and distance. If you want to rank higher in this search, put some effort on these factors.
Relevance
As the name suggests, relevance refers to something match-able to a customer query. If you add complete information to your business, it will help Google to know what you are selling and which type of users should visit you.
Prominence
Prominence is all about your company’s reputation in the market. There are some companies which are very famous globally and such companies also listed higher in Google local search results. So advertise your business and expand it as much as you can.
Distance
Distance is something different from the other two factors. When a user searches, Google gives those results which are located nearest to that user. So keep your company’s address updated.
Conclusion:-
It is very important for you to understand how Google local search results algorithm works. If you keep doing the things mentioned above, you will definitely rank higher in search results. Try to outsource local SEO of your site and don’t hesitate to spend some money on this. There may be a lot more things in Google local search algorithm, but your goal should be to implement general things counted by Google. There are also some tools for improving your local search results like SEOprofiler. If you keep updating the factors mentioned in this guideline, you will surely have a higher rank in Google local search results.
How can one know that his/her site is listed in Google’s local search results? Well, Google has announced some key information on this topic and discussed below are some key points published by Google.
Complete Data
Google local search results algorithm favors the complete and accurate information. Therefore you should give complete information about your company and products you are selling. Enter all of your information in Google My Business, this way user will have a complete overview of your company.
Give More Information
This is one of the most important factors counted by Google local search results information. Update information like physical address, phone number, e-mail address etc. and keep such information updated.
Verify Your Location
Your business location matters a lot for you. If you keep them updated, surely more customers will engage with your company. Updating your location on Google Maps will help Google’s algorithm to index your site properly.
Keep Accurate Working Hours
Enter accurate working hours of your company, including any special timing on Sunday’s and special events. Doing so will give customers confidence that they can visit you without any hesitation in the working hours.
Respond to Customer Reviews
Your customers are most important for you, so whenever they give a review of your business services put a positive and quick response to that. This way you can value your customers and can improve your business according to your customer’s requirement. A couple of positive customer feedbacks on your site will increase the likelihood of more customers for your company.
Add Images
Images always add value to business. Try to add images of your company and the services you are providing. This way the customer can see what you are offering and if they have any interest in those products.
Factors Affecting Google Local Search:-
Google local search totally based on relevance, prominence, and distance. If you want to rank higher in this search, put some effort on these factors.
Relevance
As the name suggests, relevance refers to something match-able to a customer query. If you add complete information to your business, it will help Google to know what you are selling and which type of users should visit you.
Prominence
Prominence is all about your company’s reputation in the market. There are some companies which are very famous globally and such companies also listed higher in Google local search results. So advertise your business and expand it as much as you can.
Distance
Distance is something different from the other two factors. When a user searches, Google gives those results which are located nearest to that user. So keep your company’s address updated.
Conclusion:-
It is very important for you to understand how Google local search results algorithm works. If you keep doing the things mentioned above, you will definitely rank higher in search results. Try to outsource local SEO of your site and don’t hesitate to spend some money on this. There may be a lot more things in Google local search algorithm, but your goal should be to implement general things counted by Google. There are also some tools for improving your local search results like SEOprofiler. If you keep updating the factors mentioned in this guideline, you will surely have a higher rank in Google local search results.
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