Five tips for low-risk Google Display Network testing

Google display network allows advertiser that provides Ecommerce PPC services to place ads on various sites across the internet and any other targeted placements that permit advertising so that you can reach more prospect customers.

The Google Display Network can help increase your business in an outstanding way if this is done in the right way. It also advertises to people who are possible to be interested in your product or service, by placing your ads on pages that are important to what you’re selling.

Below are the five powerful steps when looking to attain progress on your Google Display Network.

Use display select keywords

Google display keywords are the keywords in your web that make it possible for people to find your site via search engines, in order to make it easy for people that are looking for the product , services, and information you offer. Keywords are still one of the factors on how Google rank websites.

Select keywords that are applicable to your product and service thus, Google will use its technology to help you match your ad based on a customer’s purchase. Using the keyword selection, predictive conversion models and other criteria and I recommendation you to launch DSK starting with your top 15 keywords; as you accomplish your aim you can continue to amplify that list.

Try similar users

Given that you provide Ecommerce PPC service, you should create some good remarketing lists of audiences you deem to be valuable most of which should be those who have converted on your site. Google make use of existing remarketing lists to characterise the types of users within them and then create its own audience lists based on users that have the similar interests and characteristics. This is a good way in getting your ad to your target audience.

 Take advantage of In-Market segments

In-market segment allows advertisers to schedule their Display campaigns to reach people who Google has to find out to be the most interested in the product and services you have to offer based on their behaviour and activity.

With connecting ads, these consumers who are actively researching, browsing or comparing products and services across the Google Display Network, you have to place your ad in front of this important audience that has demonstrated in-market behaviour and purchase objective.

Test and optimize your creative and copy

Google has continues to release new features and targeting methods to reach people, so in order to ensure that you maintain quality and reduce wasted spent, it is crucial to test some of these new options and be clear enough  about the value of your product and service in order not to be missing out on your potential customers.

When it comes to ad creative, its importance to be extremely clear about your product and services with these you should be able to convert your audience up front since they have a good understanding of what you do.

Cut bad spend with the help of placement reports

Google provides placement reports, which are used to check websites where your ads are having the most clicks and how the ads are performing on each website. You must set up these criteria to find out poor and good performance, based on that you can check placements that are not performing well and add them to your negative placement list. Setting this up will allow you to reduce any wasted spend from these poor performing sites

These are few of many great strategies to implement and test in lowering your risk in Google display network.

The other alternative for the google ads is SEO. SEO is a long term process with long results. So its a goog option to consider. You can hire a white label SEO reseller for  you project.